Exercising for health: The fallacy.

I’ve been in the health and fitness business as a physical therapist and human movement specialist long enough to have learned an important lesson.

Health doesn’t sell.

On one hand, everyone cares about it. But on the other hand, it’s just not sexy enough.

You don’t see major corporations touting health as a major benefit of their products, unless their product is inherently unhealthy and they want you to think otherwise.  

So if health isn’t what everyone is after, what’s the holy grail? What’s everybody looking for?

 

Jamie Eason

Jamie Eason

Looking good naked.

Can you deny that?

I know I can’t.

Can you honestly say that with every grueling workout you push through, you don’t think of the benefits to your physique before you think of the benefits to your health?

I know I can’t.

And that is the fallacy of exercising solely for health. 

Keep on moving to look good naked.

Dev Chengkalath.

 

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